Before arriving in Doha, I had spent hours watching CNN back home, and I was sadly reminded of the network's steady decline in recent years. Paula Zahn looked and talked like a cheerleader for the US forces; Aaron Brown kept reaching for the profound remark without ever finding it; Wolf Blitzer politely interviewed Washington's high and mighty, seldom asking a pointed question. None of them, however, appeared on the broadcasts I saw in Doha. Instead, there were Jim Clancy, a tough-minded veteran American correspondent, Michael Holmes, a soft-spoken Australian, and Becky Anderson, a sharp and inquisitive British anchor. This was CNN International, the edition broadcast to the world at large, and it was far more serious and informed than the American version.
The difference was not accidental. Six months before the war began, I was told, executives at CNN headquarters in Atlanta met regularly to plan separate broadcasts for America and the world. Those executives knew that Zahn's girl-next-door manner and Brown's spacey monologues would not go down well with the British, French, or Germans, much less the Egyptians or Turks, and so the network, at huge expense, fielded two parallel but separate teams to cover the war. And while there was plenty of overlap, especially in the reports from the field, and in the use of such knowledgeable journalists as Christiane Amanpour, the international edition was refreshingly free of the self-congratulatory talk of its domestic one. In one telling moment, Becky Anderson, listening to one of Walter Rodgers's excited reports about US advances in the field, admonished him: "Let's not give the impression that there's been no resistance." Rodgers conceded that she was right.
I am beginning to understand why my friends in the US had such different views of the war from what I was hearing and seeing. Link courtesy of
Read Krugman on this issue as well, although his focus is governmental, not marketing, pressure on the media:
And the implicit trading surely extends to news content. Imagine a TV news executive considering whether to run a major story that might damage the Bush administration ? say, a follow-up on Senator Bob Graham's charge that a Congressional report on Sept. 11 has been kept classified because it would raise embarrassing questions about the administration's performance. Surely it would occur to that executive that the administration could punish any network running that story.
Meanwhile, both the formal rules and the codes of ethics that formerly prevented blatant partisanship are gone or ignored. Neil Cavuto of Fox News is an anchor, not a commentator. Yet after Baghdad's fall he told "those who opposed the liberation of Iraq" ? a large minority ? that "you were sickening then; you are sickening now." Fair and balanced.
We don't have censorship in this country; it's still possible to find different points of view. But we do have a system in which the major media companies have strong incentives to present the news in a way that pleases the party in power, and no incentive not to.
I am beginnning as well to understand why The Australian, Murdoch's Oz flagship, is suddenly getting all
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